Social media platforms reportedly lost nearly $10 billion thanks to Apple's App Tracking Transparency policy TechSpot

Facebook warned that Apple's App Tracking Transparency (ATT) policies that give users control over how their data is collected would spell catastrophe for its developers and advertisers. It "conservatively" estimated a 50-percent drop in revenue from its Audience Network platform.





from TechSpot https://ift.tt/2ZHzR1s