Google's 'FLoC' API could be a privacy-preserving alternative to cookies TechSpot

The goal of FLoC, in Google's eyes, is to deliver advertising results "nearly as effective" as cookie-based approaches by grouping large groups of users into clusters called "cohorts." These cohorts will organize people into ad groups based on interests they share.





from TechSpot https://ift.tt/3pyaAi8