![Xiaomi reportedly sold more smartphones than Apple in Q3 2020](https://static.techspot.com/images2/news/ts3_thumbs/2020/05/2020-05-01-ts3_thumbs-b08.jpg)
Apple, on the other hand, maintained a market share of around 11.1 percent, with Q3 smartphone sales totaling nearly 40.6 million. The percent difference between these two companies is small, and might not seem too significant upon a cursory glance.
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