Google allegedly paid Mastercard millions for data to link online ads with offline purchases TechSpot

Google in 2017 announced a service called Store Sales Measurement that allowed advertisers to measure revenue and store visits derived from search and shopping ads. The tool largely flew under the radar although Google’s admission that it captures approximately 70 percent of credit and debit card transactions in the US...





from TechSpot https://ift.tt/2ot2wla